LOS ANGELES, CA, Jun 21, 2011 (MARKETWIRE via COMTEX) -- Platinum Studios, Inc., an entertainment company that controls an international library of more than 5,000 comic book characters which it adapts, produces and licenses for all forms of media, has licensed its New York Times best-selling graphic novel "Cowboys & Aliens" to Quantum Media, the leading interactive candy manufacturer of its patented LitePop. The "Cowboys & Aliens" branded LitePop joins Quantum Media's previously licensed products, which have shipped hundreds of millions in volume worldwide since its introduction. The new licensed products are being introduced to numerous national box retailers both domestically and worldwide and will also be available for purchase on the official Platinum Studios "Cowboys & Aliens" page www.cowboysandaliens.com starting in July.

Quantum Media CEO Ric Johnson expects an enthusiastic reaction combining the futuristic aspects of "Cowboys & Aliens" with lighted confections. "LitePop is the future of confection-based candies, drinks, and software, which will now be specifically tailored and themed for 'Cowboys & Aliens,'" said Johnson. "We are including new integrated lines of toys and games that utilize various aspects of LitePop's patented intellectual properties. This creates a very unique and great tasting way for fans to experience 'Cowboys & Aliens' with an unlimited worldwide market."

"Cowboys & Aliens," which tells the story of an alien invasion in the Old West in the late 19th century, is just one of the properties Platinum Studios controls amongst its multi-universe library of over 5,000 comic characters. The graphic novel was created by Platinum Studios, Inc. Chairman and CEO Scott Mitchell Rosenberg.

A feature film version of "Cowboys & Aliens," starring Daniel Craig, Harrison Ford and Olivia Wilde, directed by Jon Favreau ("Iron Man" and "Iron Man 2"), executive produced by Steven Spielberg and produced by Brian Grazer, Ron Howard, Alex Kurtzman, Roberto Orci and Rosenberg, will be released in North America on July 29, 2011 via DreamWorks and Universal Pictures with Paramount Pictures handling the international release of the picture.

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